BALTIMORE ’ S SPORTS MARKET
CIAA : THE ROAD TO BALTIMORE
The long-awaited 2021 CIAA Men ’ s and Women ’ s Basketball Tournament in Baltimore was cancelled for the safety of the athletes and fans . But even without basketball , we were able to host the “ Virtual Vibe : Tournament Edition ” event . Fans were welcomed to a virtual version of Charm City and we were able to showcase our local personalities and contributors at a variety of online events . The Virtual Vibe resulted in more than 2.73M impressions to Baltimore . org .
In February 21-26 , 2022 , we look forward to welcoming excited fans to Baltimore and introducing them to Charm City in person . Students , alumni and basketball fans come together every year for this longstanding tradition . It ’ s more than a basketball championship — it ’ s a social event and a family reunion .
BALTIMORE ’ S SPORTS MARKET
Sports-related events continue to be a growing opportunity for Baltimore .
YEAR-OVER-YEAR GROWTH
• Baltimore Convention Center Events 800 + Peak Room Nights FY2020 to FY2021
• 50 % increase in total Sports Bookings
• 657 % increase in total Sports Room Nights
ALL SIZES
• 7 % increase in total Sports Bookings
• 280 % increase in total Sports Room Nights
% OF 2021 TOTAL PRODUCTION ( EVENTS W / 800 + PEAK ) THAT CAME FROM SPORTS RELATED BOOKINGS
• 35 % of the BCC / 800 + Bookings were Sports Market ( 7 Bookings )
• 50 % of the BCC / 800 + Room Nights were Sports Market ( 72,558 RNs out of 146,254 RNs )
22 VISIT BALTIMORE