Visit Baltimore Annual Report FY 2021-2022 2021 | Page 3

OUR ROLE

Visit Baltimore , a private , not-for-profit 501 ( c ) 6 organization , is the official sales and marketing arm for the city . We generate economic benefits for the region through the attraction of convention , group and leisure visitors . We also work to provide positive experiences for all guests . Learn more about who we are , what we do and why it matters in the pages that follow .

STRATEGIC PILLARS

BUSINESS MODEL – a sustainable business model marked by increased efficiencies and revenues MARKETING & SALES – a marketing and sales platform delivering value for multiple stakeholders COMMUNITY ENGAGEMENT – a catalyst for community engagement CULTURE – a workplace culture of inclusion , opportunity and respect ADVOCACY – an advocate for tourism and the visitor experience

CORE VALUES

GROUNDED IN RESPECT , WE : Practice mindfulness Empower collaboration Exemplify adaptability Celebrate diversity
400 E PRATT ST , 10TH FLOOR BALTIMORE , MD 21202 BALTIMORE . ORG
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