Visit Baltimore Annual Report FY 2021-2022 2021 | Page 17

CELEBRATING THE POWER OF TRAVEL DURING NATIONAL TRAVEL & TOURISM WEEK

From collaborative community days to an exclusive podcast series , Baltimore banded together to celebrate the power of travel that unites us all .
The first full week of May brought the return of the U . S . travel industry ’ s annual tradition , National Travel & Tourism Week ( NTTW ). Its theme ? Power of Travel . It was a tumultuous and ever-changing year for every industry , but those in the hospitality and tourism sector experienced hardships of a monumental degree . At a time when the future of travel was in jeopardy , NTTW brought together industry leaders and travel communities all over the country to prove just how powerful travel can be .
As part of its participation in NTTW , Visit Baltimore hosted events throughout the week to promote the Power of Travel and acknowledge the vital role tourism plays in the city . We partnered with the Pennsylvania Avenue Main Street Association for an industry day of service to beautify the Billie Holiday Park & Garden . To encourage others to explore the hospitality and tourism industry as a fruitful career path , Visit Baltimore provided networking opportunities , including a virtual job fair , industry happy hour and a discussion with local industry leaders and Baltimore City Public Schools students . We also put a spotlight on the faces of the city ’ s tourism and hospitality industry through a special 4-part podcast series with Aaron Dante , Baltimore native and host of the “ No Pix After Dark ’’ podcast . These podcasts showcased the resilience and community support of Baltimore ’ s small and minority owned businesses .
To close out NTTW , we unveiled a larger-than-life Visit Baltimore sculpture at Guinness Open Gate Brewery . Not only was this the perfect kick-off to the start of tourism season , it allowed us to create an Insta-worthy pilgrimage piece that inspires Charm City enthusiasts to share their love of Baltimore . And with the brewery becoming such a popular destination for Washingtonians and beer lovers throughout the region , this partnership will continue to provide opportunities for creative activations and photo ops .
After a difficult year , it was more important than ever to support Baltimore ’ s travel industry to restore the city ’ s economy and rebuild and uplift the workforce through the power of travel .
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