PUTTING PARTNERSHIP AT THE HEART OF TOURISM RECOVERY
Visit Baltimore ’ s new corporate partnerships provide collaborative opportunities to promote the city .
When COVID-19 decimated the travel industry , the subsequent forced pause brought about an unexpected silver lining : time to re-evaluate our existing practices , programs and priorities . Knowing the ramifications this pandemic would have on our industry , we halted all member invoicing and focused on two priorities : responding to the immediate needs of our hospitality community and identifying a solution that would sustain our operations and give us the capacity to jumpstart recovery .
We sat down with industry leaders across the country to share best practices and discuss ways to best serve our communities and maximize resources . What we discovered was that at the core of every successful destination marketing organization ( DMO ) is one thing : an effective partnership program . Private-public sector collaborations not only increase a DMO ’ s capacity to market a destination , they provide the opportunity to build more impactful brand storytelling and marketing campaigns with companies equally invested in the destination ’ s recovery and future . In many case studies shared by our counterparts at Experience Columbus , Visit Seattle and Destination DC , corporate partnerships even have resulted in enhanced partner tools , destination product and visitor experiences .
“ Purpose-led partnerships will give Visit Baltimore the capacity to continue telling an engaging Baltimore story , fulfill our mission and help our city recover from this devastating pandemic . By joining forces and combining resources , we can ensure that our industry continues to serve as one of Baltimore ’ s economic engines for many years to come ,” shared Al Hutchinson , Visit Baltimore President & CEO .
Learn more about the new Visit Baltimore partnerships that highlight the value and positive impact of purpose-led collaborations . We will soon unveil an entirely revamped business model designed to create the resources and tools our industry partners need to better promote and sell our city , while telling a bolder story through strategic collaborations with our private sector .
8 VISIT BALTIMORE