“ There is serious talent in our city . It speaks volumes about what is possible , who is already here and how there is greatness here .”
Background
Visit Baltimore ’ s mission is to sell , promote and market the city to convention business and leisure travelers . It ’ s our responsibility and priority to spotlight and celebrate the people and places making our city a distinctive and unforgettable place to meet colleagues or visit for fun . We also believe it ’ s critical that Visit Baltimore ’ s brand represents the city ’ s diverse population in order to authentically communicate through advertising .
In just the first half of 2020 , COVID-19 and the killing of George Floyd at the hands of police officers magnified the major problems facing urban cities across America . Amid the pandemic , people of all races came together to protest and call for the eradication of racism . In Baltimore , the city ’ s peaceful protests positioned us as a leader in confronting racism and advocating for change in America .
While we were forced to halt plans to launch the new brand ’ s robust companion campaign in early 2020 , there ’ s a unique opportunity right now to showcase our rich Black culture , history and heritage as well as our emerging creative entrepreneurs . Through our work , Visit Baltimore seeks to celebrate the Baltimoreans who are leading change at a time when promoting peace and eradicating racism is at the forefront of our minds globally .
“ There is serious talent in our city . It speaks volumes about what is possible , who is already here and how there is greatness here .”
FRIEDA ULMAN , PIGTOWN MAIN STREET
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