Visit Baltimore Annual Report FY 2020-2021 2020 | Page 2

Our Role

Visit Baltimore , a private , not-for-profit membership organization , is the official sales and marketing organization for the city . We generate economic benefits for the region through the attraction of convention , group and leisure visitors . We also work to provide positive experiences for all guests . Learn more about who we are , what we do and why it matters in the pages that follow .

Core Values :

GROUNDED IN RESPECT , WE : Practice mindfulness Empower collaboration Exemplify adaptability Celebrate diversity

Strategic Pillars :

BUSINESS MODEL a sustainable business model marked by increased efficiencies and revenues
MARKETING & SALES a marketing and sales platform delivering value for multiple stakeholders
COMMUNITY ENGAGEMENT a catalyst for community engagement
CULTURE a workplace culture of inclusion , opportunity
and respect
ADVOCACY an advocate for tourism and the visitor experience
2