“ There is serious talent in our city. It speaks volumes about what is possible, who is already here and how there is greatness here.”
Background
Visit Baltimore’ s mission is to sell, promote and market the city to convention business and leisure travelers. It’ s our responsibility and priority to spotlight and celebrate the people and places making our city a distinctive and unforgettable place to meet colleagues or visit for fun. We also believe it’ s critical that Visit Baltimore’ s brand represents the city’ s diverse population in order to authentically communicate through advertising.
In just the first half of 2020, COVID-19 and the killing of George Floyd at the hands of police officers magnified the major problems facing urban cities across America. Amid the pandemic, people of all races came together to protest and call for the eradication of racism. In Baltimore, the city’ s peaceful protests positioned us as a leader in confronting racism and advocating for change in America.
While we were forced to halt plans to launch the new brand’ s robust companion campaign in early 2020, there’ s a unique opportunity right now to showcase our rich Black culture, history and heritage as well as our emerging creative entrepreneurs. Through our work, Visit Baltimore seeks to celebrate the Baltimoreans who are leading change at a time when promoting peace and eradicating racism is at the forefront of our minds globally.
“ There is serious talent in our city. It speaks volumes about what is possible, who is already here and how there is greatness here.”
FRIEDA ULMAN, PIGTOWN MAIN STREET
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