Baltimore in the News
The last year was filled with moments that kept our communications team busier than ever , from President Trump ’ s tweetstorm to the COVID-19 crisis . Despite these incredible PR challenges , Visit Baltimore ’ s communications team proactively secured several pieces of positive coverage highlighting the city of Baltimore and our new brand . We started the year with an exciting story in O , The Oprah Magazine online and closed out 2019 with a viral hit from international outlet The Independent entitled “ A Love Letter to Baltimore , the Most Underrated City on America ’ s East Coast .”
In early 2020 , we set out to pitch and secure earned media coverage ahead of Visit Baltimore ’ s previously planned springtime brand launch . While the brand launch timeline was ultimately changed due to the pandemic , we secured numerous local and national media hits following Visit Baltimore ’ s
“ It ’ s a city that perseveres and manages to surprise visitors at every turn .”
ELEANOR ROSS , THE INDEPENDENT
Super Bowl commercial featuring Kondwani Fidel , which teased the new brand look and feel .
As the pandemic worsened , we shifted our domestic media relations efforts to focus on virtual tourism opportunities in Baltimore , securing coverage for our partners in the online versions of Parents magazine , People magazine and Reader ’ s Digest . Locally , we worked with print , online and television outlets to reiterate the importance of tourism to the state and city ’ s economy and communicate COVID-19 ’ s devastating impact on our industry .
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