Visit Baltimore Annual Report FY 2019-2020 2019 | Seite 25

Building Relationships with Media
UK MEDIA MISSION: Visit Baltimore traveled to London to meet
with top-tier journalists and pitch the City of Baltimore. The team
met with a wide range of publications including The Sun, Travel
Trade Gazette, Olive Magazine, BA Highlife, MTV UK and more.
and Sunday People. The group experienced a well-rounded
itinerary that included tours of Baltimore’s world-class museums,
an authentic Maryland crab feast, brewery and whiskey distillery
tours, a water taxi experience and so much more.
JOHN WATERS FAM
Visit Baltimore held a group press trip in conjunction with an
exclusive media preview of John Waters: Indecent Exposure, the
first major retrospective of the artist’s visual art in his hometown
at the Baltimore Museum of Art (BMA). John Waters himself
provided a tour of exhibition highlights from his 160+ irreverent,
unapologetic and provocative photographs, sculptures, sound
and video works.
DC MEDIA DINNER: In May 2019, Visit Baltimore and
Destination DC co-hosted a special media event titled “A
Perfect Pairing” at Chef Spike Gjerde’s newest restaurant, A
Rake’s Progress at The LINE DC. The event brought together an
influential group of regional and national lifestyle, food and travel
media for an intimate experience to meet the makers from both
destinations followed by sit-down supper emphasizing Baltimore
and DC’s neighborly love.
While in Baltimore, the media also experienced the city’s
emerging arts and entertainment districts, met the visionaries and
artists fueling Charm City’s homegrown arts boom and visited the
iconic institutions and local staples that inspired Waters and other
nationally recognized artists.
UK GROUP MEDIA FAM: Following a successful media mission,
the PR team hosted a group of four top-tier UK journalists in
June 2019. Outlets in attendance included The Sun, Reach PLC
(Daily Star, Daily Mirror, Daily Express), About Time Magazine
Nearly 20 editors and writers attended representing a variety
of top tier publications including Thrillist, The Guardian,
Washingtonian, Travel & Leisure, National Geographic Traveler,
Architectural Digest, Condé Nast Traveler, Washington Post, The
Baltimore Sun, DC Modern Luxury and Bethesda Magazine. Visit
Baltimore wrapped up the DC event with media appointments
on May 3 to pitch Baltimore story angles and discuss editorial
interests with target travel editors and freelance writers who were
unable to attend the dinner.
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