“We’d Love to Meet
You” Campaign
This campaign was targeted toward
the meetings and conventions
industry and aimed to connect with
C-suite executives and the meeting
planners they work with. Target
geographics for this campaign were
the mid-Atlantic region, the Northeast
and Chicago. The print ads ran
in trade publications, and digital
integration included email, digital
display ads, and other components.
Direct mail and pop-up activations
were also part of this new initiative.
DIGITAL MEDIA EXPERIENCE:
Visit Baltimore pushed industry standards by
making paper bid books a thing of the past in
FY19. In March 2019, Visit Baltimore partnered
with an online publishing platform to send bid
books electronically. The platform allows Visit
Baltimore to create interactive digital media
experiences for clients that bring content to life
through custom marketing pieces.
20