Visit Baltimore Annual Report FY 2019-2020 2019 | Page 20

@eatlivetraveldrink @curious2119 @curious2119 Influencer Exchange Program Visit Baltimore participated in an Instagram Exchange Program with Visit Philly and Destination DC. Baltimore Instagrammer @discovercharmcity traveled to both DC and Philly and Baltimore hosted Philly and DC’s influencers in Charm City. Influencers @eatlivetraveldrink and @curious2119 posted fantastic coverage while in Baltimore, encouraging Philadelphia and DC residents to book a trip. @curious2119 Oftentimes, we head to a place with a plan to do all the typical sight-seeing and visit all the tourist spots. There isn’t anything wrong with that, but it’s also great to take a little time to visit different neighborhoods and areas of a city as well. You never know what experiences will be had and what sights you may see from simply exploring and walking around... Web Updates As Visit Baltimore prepares for a new website launch in spring 2020, the team has focused on building out evergreen content and its event information section. NEIGHBORHOODS: 14 new neighborhood profiles were added to Baltimore.org and the team continues to optimize SEO and paid search. 18