EQUITY AND ENGAGEMENT TOWARD VISION ZERO
ENGAGEMENT
Traffic safety affects all Angelenos, and everyone must be a part of the solution. Our mission is to serve the public and work side by side to solve problems by identifying issues, opportunities, and meaningful solutions. A fundamental value of Vision Zero is to maintain two-way communication at all stages: planning, design, implementation, and evaluation.
The City’ s engagement efforts will be tailored to suit the context of the neighborhood of each project area. However, all City-led Vision Zero street-design projects will adhere to a set of guidelines for community engagement that are currently in development. The City commits to working closely with the community to identify and ensure that community concerns are addressed in the research and planning process of a new Vision Zero project.
The City’ s evolving community-based outreach and education was informed by the development of the City ' s first Vision Zero Education and Outreach Strategy in April 2016. 18 Deploying this strategy will provide significant opportunities to tailor education activities in a culturally and context-sensitive manner. In 2017, the City will contract with local community organizations to conduct the first phase of outreach and education along ten miles of the Vision Zero priority corridors. This work will involve coordinating a street team for twohundred hours of door-to-door engagement with at least five thousand people, developing a weeklong creative intervention along the street to bring awareness of the problems and reaching at least one million people through social and traditional media. This project will include a pre- and post-evaluation process to help measure success and impact.
While the start of this campaign will be funded by the State of California ' s Office of Traffic Safety, the City will need to identify a sustainable mechanism to support Vision Zero outreach and engagement efforts. Current and future strategies may include the following:
• Conduct robust, culturally competent, and linguistically appropriate outreach, engaging with community-based organizations to gain insight, learn strategies, and increase access to residents.
• Incorporate community engagement into future prioritization of specific Vision Zero project corridors.
18 Julia Gould and Rachel Keyser, Vision Zero: Education and Outreach Strategy( Los Angeles: Los Angeles Department of Transportation, April 2016).
30 VISION ZERO LA | ACTION PLAN 2017