“We cannot just say that we are ‘green’ - we have
to prove it. With each farm being monitored and
upgraded in this way in order to earn the accreditation,
we have a credible proposition to put forward to the
customer. We believe that this is a programme that we
can also extend to other sectors”, says Cotter.
It is clear from talking to Cotter that he has a global
perspective on the food industry and the challenges
it faces. He also demonstrates a clear and conscious
understanding of the role that I