Vision 2030 Jan. 2012 | Page 102

“Ireland has an agricultural situation that almost every other country would envy. It has abundant fertile land, lots of water, and miles of coastline. It is one of Europe’s largest dairy and beef exporters, and home to several world-class firms and hundreds of food artisans. All this comes at a time when the global demand for food is projected to increase by 70% over the next 40 years.” David E. Bell & Mary Shelman, Harvard Business School, in “Pathways for Growth” When the world demands exceptional food and drink... Growing the success of Irish food & drink www.bordbia.ie