The Abu Dhabi Economic Vision 2030
Tourism
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A vibrant business, culture, leisure and sports segment is being developed in the Emirate which will be
supported by a fast growing hotels sector to cater to the growing number of high-end tourists and visitors,
as well as the national and resident population.
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The Emirate has a strong appeal to tourists and visitors for its large number of natural islands, beautiful
beaches, cultural and heritage assets, appealing weather for most of the year and diverse landscape.
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There is a national drive to increase tourist numbers to around 2.7m in the next five years.
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Abu Dhabi-based airline Etihad, the national carrier of the UAE expects its passenger traffic to grow at an
average 4.7% a year for the next 25 years.
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Expanding the tourism offer includes new resorts, malls, world-class museums and galleries and other
leisure facilities, already under plan and construction.
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Abu Dhabi is already investing strongly in expanding and upgrading its tourism and cultural offering
with significant projects such as the Saadiyat Island Cultural District, with its cluster of world-renowned
museums, cultural and educational institutions.
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To enhance the promotion and marketing of the destination and its brand, the Abu Dhabi Tourism
Authority has opened several offices in Europe, including the United Kingdom, Germany and France,
with plans to roll out several other offices within the coming few years.
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Many of the companies that operate in this sector fall within the SME category, which supports Abu
Dhabi’s stated goal of diversifying its enterprise base.
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Tourism will boost foreign currency earnings and improve the international profile of the Emirate.
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Abu Dhabi’s product offerings, high standards of service and the development of world-class facilities will
help it to become an important tourism destination.
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The Emirate is investing large amounts of funds and energy into this sector to ensure that Abu Dhabi
becomes one of the world’s most attractive places for high-end tourists, while offering new facilities and
leisure activities to the Emirate’s permanent residents.
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