Abu Dhabi Overview
Entering the Abu Dhabi market
Abu Dhabi is a land of opportunity at a time when
opportunity is scarce. There is much fertile soil for
the international business person now in the Emirate.
At a time of scarce capital globally, a viable proposal
and the commitment to see a venture through from
conception to fruition on the ground in Abu Dhabi
can certainly produce results for those brave enough
to enter the market for the long-term.
Anecdotal evidence suggests that the very nature of
Abu Dhabi makes the theory of remote control over
business interests more difficult than it may be in
other markets. In order to truly take advantage of the
potential that the Emirate presents, one must commit
to the very sand itself by resolving to take a long term
view and actually establish a physical presence there.
The first pre-requisite of success therefore, must be
to go there, get a sense of the place, get a feel for
the viability of one’s proposal, and most importantly,
establish relationships with those on the ground and
in the know.
It can be difficult to acclimatise to a business
environment which is under no pressure of time. Abu
Dhabi does not operate under the constant feeling of
urgency that drives the Western business model. It
has always taken its time, and now its time has come.
Domestic Business Environment
The ambitious principles of the government’s
Economic Vision 2030 have engendered a spirit of
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