Virtual Reality & Augmented Reality Market by 2018 March 2014 | Page 2

teaching technologies. The augmented reality and virtual reality technology will be used to
contribute to the projects with smart innovations in future due to its great fascination and
potential.
The overall augmented reality and virtual reality market is segmented into four major
segments namely: AR & VR components and sensors, AR & VR technology, AR & VR
application, and geography. All the major segments are further segmented into sub
segments. All the segments and sub segments are separately described in the report.
Global dedicated devices augmented reality market is expected to reach $659.98 million by
2018, whereas the immersive virtual reality market is expected to reach $407.51 million by
2018. The mobile based augmented reality and non-immersive virtual reality market
analysis is done separately to maintain the mutual exclusiveness of data sets.
The major driving forces of augmented reality technology and virtual reality are the
advancement and in computer technology and internet connectivity. The increased
demand in virtual reality and augmented reality application in healthcare industry is a
direct cause for a tremendous growth in AR & VR market. The other driving force for
virtual reality and augmented reality technology is the consumer demand in m-commerce
industry. The technology used in augmented reality applications, i.e. marker-less is at the
apex and is expected to grow rapidly. Major driving factor in this marker-less is use of GPS
and compass which are used commonly in smart phones. The technology used in virtual
reality application, sensors used, the emerging trends like goggles, contact lens, and further
opportunities are described in detail in the report.
Geographical split for every application is included in the report as the market share of
different applications of augmented reality and virtual reality market varies from one
region to another. This report describes the overall market into four major geographical
segments, namely, North America, Europe, APAC, and ROW. North America and Europe is
the market leader in the overall augmented and virtual reality market; followed by APAC.
In ROW, the Middle East, and Africa are coming up with this technology because of its
benefits in wide range of applications.
The major companies included which offer AR & VR technology in various applications are
Total immersion (France), Qualcomm Inc (U.S.), Metaio GmBH (Germany), Vuzix
Corporation (U.S.), Layar B.V (The Netherlands), Wikitude GmBH (Austria) and so on.