Virginia Shaffer's Resume and Portfolio 2013 Portfolio & Resume | Page 3

Website Design
Before
A website is one of the most vital communication vessels for an organization. It needs to clearly speak to the audience and their purpose, while also promoting the company’s brand strategy.

After

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Terry Shaffer Golf Academy is led by Director of Instruction and PGA Golf Professional, Terry Shaffer. The site was designed to be more interactive to address the sincerity, energy, and enthusiasm in Terry’s unique approach to teaching. Adding a functional scheduling application and integrating it with Terry’s Google calendar was an immense improvement on time efficiency to Terry’s scheduling process. Breaking into digital media opened new doors for e-commerce and viewership.

Three main objectives:

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Those accessing the site will primarily want to learn more about the instructor, his approach, and how to schedule lessons. To do this, we presented Terry himself as the key component of the site using graphics, videos, and appropriate sliders. The leisure industry requires less heavy information and more graphic communication. Therefore, heavy graphics and a clean, simple site built this effect. A large home page panel allows for a stronger display of promotions, branding, and visual marketing appeal to the golf industry.