Virginia Golfer November / December 2014 | Page 6

Keswick’s new ‘Full Cry’ logo. The Takeaway WOODSON WINS BIG BREAK TOURNEY, SEEKS NEXT BREAKTHROUGH Keswick Hall has adopted the ‘Full Cry’ hunt country moniker in the naming of its golf course. inspire that sense in our golfers. Being in the heart of hunt country gave us the inspiration to draw from that tradition.” T of the decision, Dye was quick to give old his personal assent. “Pete loves the name,” Kurtz reports. “He feels it expresses the essence of the golf experience here, and we totally agree.” In this era of more sophisticated marketing, your new upscale course needs more than just a name; it needs to be truly branded. Full Cry— and there is no “golf course” or “golf club” extension to weigh it down—will reinforce the hunt country allure travelers warm to. Meanwhile,