Woods’ Event Undergoes Changes,
Tournament Will Remain in the D.C. Area
Y
by LEONARD SHAPIRO
memberships are available.
After setting up in one of the bays, you
can order food and drinks. Among the menu
items are sliders (breakfast ones for early
in the day), burgers, sandwiches, wings and
salads. There is also a kids’ menu. Wine and
beer choices are plentiful.
In TopGolf’s current business model,
food and beverage drive more of the revenue
than the games. The clientele changes by
the time of day. Golfers using the facility to
practice are more likely to be there during
the day. Late evening and night bring out
the entertainment seeking crowds.
“TopGolf appeals to a wide range of
people, but we are probably most successful
with males ages 21-40,” Browne says.
“There is no shortage of entertainment
options out there, especially in the Virginia/
D.C. area, and we have felt very fortunate
to succeed [in Alexandria] and in each of
the communities we’ve entered. We offer a
unique concept that appeals to all ages and
all skill levels, all year round.”
ou never know where you'll find Mike Antolini these days,
what with three PGA T events to organize as the relatively
our
new vice president of championships for the Tiger Woods
Foundation. One thing is certain; he’ll be at Congressional
Country Club from June 26-29, overseeing Woods’ signature event in
golf, the newly-named and title-sponsored Quicken Loans National.
After several years in the tour’s New York office where he served as
director of business development, Antolini joined the Woods operation
last September. The timing was just right, because five mo