Virginia Episcopalian Magazine Winter 2013 Issue | Page 26

How we Communicate The Quarterly Magazine of the Episcopal Diocese of Virginia Virginia Episcopalian Here at the Diocese, we’re taking a closer look at how we communicate with you. Our magazine, newsletter, website and social media tools not only keep you informed and inspired, but also help build community. Here’s a look at the communications landscape in the Diocese of Virginia as we enter 2013. 20K The diocesan YouTube channel has had almost 20,000 video views: youtube.com/thediocese 20K 5.5K o 30 0 f l l o w e r s ve 0 0 0 t we e ha er 1 , ts ov w ing . ro 2K 80K 434 85 episcopalians If Twitter was a country, it would be the 12 th largest in the world.* under license clergy Twitterers tweet 750 tweets per second.* Website visitors Richmond/Goochland 11% Washington, D.C. 6% Alexandria/Arlington 6% Charlottesville 3% Winchester 2% Fredericksburg 2% M Mobile devices account for 7% of traffic to the diocesan site. 24 T The e-Communiqué arrives in about 3,000 e-mail inboxes every Wednesday. Our 2,000 Facebook fans have access to exclusive photos, join in lively conversation and learn about upcoming events and opportunities. The Diocese of Virginia is home to canonically resident clergy S 3K Our Flickr albums have received over 5,500 views: flickr.com/ episcopaldioceseofvirginia. The Virginia Episcopalian lands in almost 20,000 households’ mailboxes every quarter. o s t af f m e m Tw have pos bers te o – and d wh g E-communiqué For 50% of those visitors, it’s their first visit. Wednesday is our highest day for Web traffic – which is also the day we distribute the e-Communiqué. Virginia Episcopalian / Winterl 2013 Hispanics/Latinos are projected to be the fastest growing ethnic group, increasing by over 25% between 2012 and 2017. Non-Anglo racial and ethnic groups make up 38.5 percent of the population.** The largest age group is between 31-51.** The Clergy Communiqué will go to all clergy in th H[