Virginia Episcopalian Magazine Winter 2013 Issue | Page 26

How we Communicate

The Quarterly Magazine of the Episcopal Diocese of Virginia

Virginia Episcopalian

Here at the Diocese, we’re taking a closer look at how we
communicate with you. Our magazine, newsletter, website
and social media tools not only keep you informed and
inspired, but also help build community. Here’s a look at the
communications landscape in the Diocese of Virginia as we
enter 2013.

20K

The diocesan YouTube channel
has had almost 20,000 video
views: youtube.com/thediocese

20K
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80K
434
85
episcopalians

If Twitter was a
country, it would be
the 12 th largest in
the world.*

under license clergy

Twitterers tweet 750
tweets per second.*

Website visitors
Richmond/Goochland 11%

Washington, D.C. 6%
Alexandria/Arlington 6%

Charlottesville 3%

Winchester 2%

Fredericksburg 2%

M

Mobile devices account
for 7% of traffic to the
diocesan site.

24

T

The e-Communiqué arrives
in about 3,000 e-mail
inboxes every Wednesday.

Our 2,000 Facebook fans have access
to exclusive photos, join in lively
conversation and learn about upcoming
events and opportunities.

The Diocese of Virginia
is home to

canonically resident clergy

S

3K

Our Flickr albums have received
over 5,500 views: flickr.com/
episcopaldioceseofvirginia.

The Virginia Episcopalian lands in almost
20,000 households’ mailboxes every quarter.

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Tw have pos bers
te
o
– and d
wh
g

E-communiqué

For 50% of those visitors, it’s
their first visit.

Wednesday is our
highest day for Web
traffic – which is also
the day we distribute
the e-Communiqué.

Virginia Episcopalian / Winterl 2013

Hispanics/Latinos are projected to be the fastest
growing ethnic group, increasing by over 25%
between 2012 and 2017.
Non-Anglo racial and ethnic groups make up 38.5
percent of the population.**
The largest age group is between 31-51.**

The Clergy Communiqué will go to all clergy
in th H[