building your practice with imaging
Upgrading from film to digital radiography is a
good investment, for a variety of reasons:
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Pre-programmed matrices and image adjustment mean
fewer retakes
Decreased radiation exposure to pets and personnel
Extended tube life
No more film, film storage, or darkroom expense
Easy transmission of images to radiologists for telemedicine
consultation
Diagnostic algorithms in the software for consistency across
exposures
Great quality images for marketing materials, both online
(practice website, newsletter, Facebook and Pinterest pages),
and printed versions, such as brochures.
Even have the more interesting ones printed and framed for
decoration/interest pieces in your waiting room
Upgrading from a CR system (or film) to a
DR system has the added benefit of
considerable time savings.
Let’s explore ways for you to help your clients understand the
importance of this investment and how it relates to their pets.
While the word “marketing” conjures images of junk mail and
infomercials, it simply refers to getting your messages to your
clients. We’ll discuss marketing modalities (like newsletters,
websites, Facebook pages, etc.) later – today we will start at
the very root of marketing any of your services, with the
conversations you have with your team and your clients.
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