Ville Magazine l Insider Access for City Lifestyle Jan/Feb 2016 / Premiere Issue | Page 9

FROM THE PUBLISHER
Allow me introduce you to the all new, Ville Magazine. After torturing my friends and family with my indecisiveness over
100 names, I chose Ville because it means city in French. (It’s also part of my last name, which at the same I discovered
I was part French as well... Oh la la.) With the Y generation coming into their own, the reality is that social media and
technologically is now the norm. With an app for every single thing and services of convenience, we have it all at our
fingertips. Seattle and the Eastside are filling up with the Y’s as each year the average age of locals is getting younger and
younger and are living closer and closer to downtown.
Now, I could have launched this magazine as digital only, but despite people’s assumptions, print isn’t going away for
a long time. In fact, a lot of magazines that have tried to go only digital have gone back to print. The average attention
span of digital reading is only eight seconds, which is less than the attention span of a goldfish (nine seconds average).
When reading something in print, you are focused on what you’re reading without interruption of notifications that ping
through on cell phones, tablets, computers and now even your wrists. I want to make sure we are delivering engaging
content to keep your attention page after page. I want to provide information that can be discussed amongst friends
through all forms of communication. Now with that being said, of course there is a digital edition of Ville Magazine that
includes interactions with articles such as video, photo slides, and links to learn more.
This edition is letting you know what is coming to the greater Seattle area and what to expect in 2016 in fashion,
technology, health, fitness, home, and work. At the same time it includes timeless elements such as this issue’s fashion
photography (pg. 58 - pg. 65), featuring images of our beautiful model showcasing lingerie in black and white that never
goes out of style. It empowers a woman, making her feel sexy and powerful whether it’s for her significant other or
wearing it underneath her clothes for a business meeting or out at a bar.
Lastly, the Seattle area is traditionally known for its food. We love it. We want it natural, healthy, and rich in taste and
presentation so it made sense for me to make the Premiere Issue for the foodies. That’s the concept behind Devin
Alexander’s (pg. 32 - pg. 35) cooking using traditional recipes and substituting fatty ingredients with healthier options.
She avoids fad diets, as her food isn’t about dieting, it’s simply healthy eating. That’s what landed her as the featured chef
on The Biggest Loser and having celebrities knocking at her door to cook. In addition, we are featuring the first annual
Seattle Restaurant Awards (pg. 19 - pg. 25). Winners include new restaurants and those who have been around for years
in 35 unique and classic categories throughout the city and Eastside.
I would like to say Ville Magazine has it all... Even the kitchen sink (literally - check out the home design). This magazine
was designed those who want to stay informed and know the best of the best. And this, my friends, is only the beginning.
Enjoy.

Charity Mainville

Photo by: Ernie Sapiro Photography

PREMIERE ISSUE l VILLE l 9