VILLA CHARITIES
Social Media
2,408,643
Combined Social Media Impressions
increase
106% from 2018
VCI’s social media programs continued to gain traction on Facebook, Twitter
and Instagram in 2019, with strong year-over-year growth in the number of
followers, social media impressions and overall activity.
VCI’s social media impressions
were generated through both
organic posts and paid ads. We
ran a variety of social media
campaigns on Facebook,
Twitter, Instagram and Google
to promote events and
programs on the Villa Charities
campus. Special paid
campaigns supported our
theatrical event, “Leonardo’s
Last Supper”, a fundraiser
featuring Formula 1™ Driver
Antonio Giovinazzi, and Italian
Heritage Month events.
15,983
Combined Social Media
Followers
increase
79% from 2018
We also introduced an array of
new social media tactics during
the year.
These included:
• Sharing original videos
exclusively on our social media
pages, including interviews with
Cultural Tuesdays presenters and
the Vesuvius Ensemble’s
Francesco Pellegrino, and in
celebration of International
Women’s Day, an original video
highlighting inspiring Italian
women in history and in our lives.
• Growing our Instagram
following and user engagement
by conducting two Instagram
giveaway contests for DanzArts
Toronto. We encouraged
followers to engage with us by
offering them a chance to win a
special prize for tagging a
friend in the comments and
liking our posts.
We promoted VCI’s Christmas
theatrical production “The
Nonna Monologues” with a
variety of initiatives including
paid advertising on Facebook
and Google, special cast
“spotlights” shared on
Facebook and Instagram, two
promotional videos shared on
social media, and a special
“Nonna” interview with
Bruna Di Giuseppe-Bertoni.
VCI continued to work together
with our arts and community
partners to promote our
newsletter and social media
pages.
18 | Consolidated Annual Report 2019