Villa Charities 2018 Annual Report VC19_AnnualReport_Interiors_Apr29_FNL2 | Page 46

BY THE NUMBERS
villa charities
columbus event
centre
469
Events managed by CEC
in 2018
179
Social Events
193
Columbus Event Centre (CEC) adopted
a fresh new look in 2018 as it introduced
a new logo, new menus and launched
a dynamic new website with impactful
visuals, customer testimonials and an
enhanced photo gallery.
Corporate Events
33
Weddings
The number of managed events hosted by
CEC, including social events, corporate
events and weddings, increased to 469 in
2018, up almost 12 percent from 420 a
year earlier. This was driven largely by
growth in the number of social events to
179 from 120 the previous year, as well as
corporate events (193 vs. 175).
CEC expanded its online marketing
reach by building its presence on
event information, planning and booking
websites such as Eventective.com,
WeddingWire.ca and TheKnot.com.
CEC also exhibited for the first time at the
Fall edition of Canada’s Bridal Show at
the Metro Toronto Convention Centre.
Attendees responded very positively to
CEC’s new branding and new Wedding
Show Special, resulting in five new
wedding bookings for the 2019 and 2020
wedding seasons. These results exceeded
expectations and bookings from previous
shows. As a result, CEC plans to make the
wedding show a part of its regular sales
and marketing program going forward.
WHAT COLUMBUS EVENT CENTRE
CLIENTS ARE SAYING
“We hold many of our corporate meetings
and dinners at Columbus Event Centre
and the staff are always pleasant,
accommodating and helpful. The food is
always delicious and the guests have a
terrific time!”
– Angela T (Corporate Client)
“I’ve dealt with a lot of venues and event
organizers in my line of work for other
clients, but the CEC team is by far the
kindest, most reasonable bunch of people
I’ve ever worked with. The banquet
supervisor was incredibly attentive and
very accommodating towards all our
requests. … All I can say is, definitely book
this venue for your next event.”
– Alexandra (Family event client)
“From the moment of our first venue
tour until the end of our wedding,
everyone was a pleasure to work with.
They made the whole planning process
really easy and enjoyable. The day of our
wedding ran so smoothly and all our
guests only had great things to say!
The food was amazing and there was so
much of it! The service throughout the
day was phenomenal too. Our wedding
day was perfect.”
– Marissa (Bride)
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VILLA CHARITIES
ANNUAL REPORT
47