Villa Charities 2018 Annual Report VC19_AnnualReport_Interiors_Apr29_FNL2 | Page 18

BY THE NUMBERS
8,938
Combined Social Media followers on
Facebook, Twitter and Instagram
villa charities
social media
1,168,758
Total social media impressions
30,912,749
Villa Charities strengthened its social media presence
signifi cantly from the year prior and reached new audiences in
2018 via Facebook, Twitter and Instagram, generating almost
1.2 million social media impressions.
Total 2018 media impressions
65,310
A social media campaign for the Villa Charities Visioning
Project garnered more than 65,000 impressions, informing
and engaging new and existing followers on events and news
related to this community-wide engagement project in 2018.
Impressions were gained through organic reach, paid digital
and print ads run in conjunction with the campaign, and
messages in the VCI newsletter.
Social media impressions through
VCI Visioning Project campaign
98,627
The social media campaign for the World Premiere production
of “If on a Christmas Night…” generated almost 100,000
impressions through organic posts, boosted posts, paid ads
and messages in the VCI newsletter. The campaign included
posts featuring a specially created video and media interviews.
VCI also worked together with arts and community partners
to promote the new production, highlighting the work of
DopoLavoro Teatrale (DLT) theatre company, support from the
Italian Cultural Institute, and media partnership with Telelatino
(TLN) and Mediaset Italia.
Social media impressions through
“If on a Christmas Night…” campaign
18
VILLA CHARITIES
ANNUAL REPORT
19