Meetings & Events
HOW TO START A
STRATEGIC
MEETINGS
MANAGEMENT
PROGRAM
BY ANTHONY PAOLA,
CMP, MANAGING DIRECTOR,
MEETINGS & EVENTS
H
ow does a travel manager or event organizer start
a strategic sourcing program to help leverage your
spend for hotels? Or how can you take your small
team of executive admins who plan your meetings to the next
level of meetings management with the help of technology and
some good policies?
We in the industry refer to these requirements as a lighter
version of a Strategic Meetings Management program, or
“SMM LITE.” Here are some easy ways to get started.
Event Venue Overlooking the Bosphorus Strait
Istanbul, Turkey
Elevating the Art of Business Travel
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