Some of the key vendors in the video streaming market include Adobe , Microsoft , RealNetworks , Google , Netflix , Amazon , Pandora Media , IBM , Cisco , Apple , Haivision , Brightcove , Hulu , Ooyala , Polycom , Wowza Media Systems , and Vbrick . Companies are adopting various growth strategies , such as acquisition and new product development to expand their presence in the global video streaming market . For instance , in January 2018 , Cisco introduced Infinite Video platform , a virtual cloud stack to deliver highly secured video experiences . Similarly , in September 2017 , Vimeo acquired the live video streaming platform , Livestream to launch its product Vimeo Live . This integration will provide creators with live streaming capabilities . Such strategic initiatives will help companies to gain the market share and get an edge over competitors .
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