Some of the key vendors in the video streaming market include Adobe, Microsoft, RealNetworks, Google, Netflix, Amazon, Pandora Media, IBM, Cisco, Apple, Haivision, Brightcove, Hulu, Ooyala, Polycom, Wowza Media Systems, and Vbrick. Companies are adopting various growth strategies, such as acquisition and new product development to expand their presence in the global video streaming market. For instance, in January 2018, Cisco introduced Infinite Video platform, a virtual cloud stack to deliver highly secured video experiences. Similarly, in September 2017, Vimeo acquired the live video streaming platform, Livestream to launch its product Vimeo Live. This integration will provide creators with live streaming capabilities. Such strategic initiatives will help companies to gain the market share and get an edge over competitors.
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