Victoria's Secret
Who is Victoria?
Founded in 1977 by Roy Raymond and his wife Gale, Victoria's Secret was created from an innovative idea. Raymond went into a department store to buy lingerie for his wife, but was made to feel extremely uncomfortable while undertaking what should have been a simple gesture. Off this experience, Roy made the decision to borrow a loan of $80,000 and create his own lingerie store, to stop men feeling the uncomfortableness that he did.
'Victoria' however, was never a real woman. The term Victoria was used in order to describe the brand's feel and the stores decor. This was due to Raymond introducing a Victorian influence, and the 'Secret' was used to create a feel of intimacy.