OVERVIEW CUSTOMER DEMOGRAPHIC FOR VICTORIA SECRET
Age - 18 to 45
Gender - Women
Economic Status - high disposable income to be able to afford their premium pricing
Affluent - £30,000+
Interests - socialising, travelling and spends majority of time working on her career. Shops mainly in big shopping centers.
Social Media - uses Instagram religiously and uses it to keep up to date with fashion and trend. Likes the visuals and allows them to see what's going on in the moment.
Fashion Needs - with lingerie, the customer wants to feel comfort but adapt a style at the same time. Product she can feel sexy in but not feel like she is over doing it.
Another important target consumer is the male sector. Around the holiday season, such as Christmas and Valentines, men would be shopping for their partners. This is what Roy Raymond had aimed the company towards so that these males felt comfortable to come in and shop.