PEST ANALYSIS
POLITICAL
Brexit - By Britain leaving the EU, this could have an impact on how VS will now trade in the United Kingdom, which will have an affect on how the lingerie industry works.
Currency - the pound is becoming weaker which means there will be an increase in how much it costs to import product into the country. This however could work to an advantage due to it encouraging more tourists to come over and spend their money.
ECONOMIC
The decline of VS and Pink - it has been reported that 'L Brands have said its exit of the swim and apparel categories had reduced total company sales by 6 percentage points, and Victoria's Secret same-store sales by 10 percentage points this period'.
Exchange Rates - with trading, it will be hard to buy for different countries as there is a constant change in global exchange rates.