5P'S MARKETING MIX
PLACE
-has over 1,020 stores worldwide, operating in countries worldwide.
-I found that regards to stores, especially in the UK, the stores were mainly in the city centres and shopping centres that have a large footfall such as Westfield.
-has also got a massive online presence where the product can be ordered from 150 different countries.
PRODUCT
-they offer a large range of product including lingerie, nightwear, swimwear and a range of beauty product.
-they have their sister brand PINK, which makes product aimed for such a different demographic which is the college girl, offering sportswear, more basic styled underwear and beauty products.
-doesn't offer product for petite or plus size women.
PEOPLE
-their target market has
-while visiting Victoria Secret stores in Bond Street and Birmingham Bullring, I found the customer service to be quite terrible. I wasn't approached and was not asked if I needed any assistance. However, when visiting a PINK in Westfield White City, I was approached straight away and made aware of all exclusive offers available that day.