5P'S MARKETING MIX
PRICE
- Premium end of the high street.
-Are able to keep such a premium price due to the brand name and reputation.
-Customers expect more high quality due to the higher price.
PROMOTION
-The annual Victoria Secret Fashion Show allows a buzz to be created around the brand.
-Their ambassadors, known to the brand as 'Angels' who walk the runway show, also help bring awareness to the brand with models such as Gigi Hadid and Kendall Jenner.
-Different offers available online and in store every day
-Becoming an 'Angel Cardholder' which is the stores credit card, which makes you aware of exclusive offers.