FASHIONABILITY GRAPH
A fashionability graph is a visual way of understanding where brands sit regarding fashion and price. This graph is a clear indicator as to where Victoria Secret sits in the market alongside their competitors. VS is high in fashionability, however could be seen as more premium priced.
It is clear that there is a lot of competition, especially from the high street retailers, who are offering product with as high amount of current style but with a lot lower pricing.