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VICIOUS CANDY MAGAZINE
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Top 10 reasons to advertise
ONE: Studies show that
TWO: Starcom found
THREE: Half of readers
SIX: With a range
SEVEN: Across almost
EIGHT: The average
consumers are more
likely to find magazine
advertising acceptable
and enjoyable compared
to advertising in other
media. In addition,
they find magazine
advertising less
interruptive.
of titles that appeal
to a wide variety
of demographics,
lifestyles and interests,
advertisers can hone in
on targets that fit their
needs.
that when readers were
asked to pull ten pages
that best demonstrate
the essence of their
favorite magazines,
three out of ten of the
pages pulled were ads.
every demographic,
the top 25 magazines
out-deliver top 25 TV
shows. In addition,
heavy magazine readers
are likely to be among
the largest spenders
across most product
categories.
took action on magazine
ads or had a more
favorable opinion about
the advertiser, according
to studies from Affinity
Research.
magazine accumulates
approximately 60%
of its audience within
a month’s time.
Consumers refer to
magazines multiple
times, even saving
them, giving advertisers
the opportunity for
FOUR: Multiple studies
have demonstrated
that allocating more
money to magazines
in the media mix
improves marketing and
advertising ROI across a
broad range of product
categories.
added exposure.
NINE: Magazines are
the medium “Influential
Americans” - the one
in ten consumers who
control the levers
of change - turn to
the most for making
purchase decisions and
recommendations.
FIVE: Dynamic Logic
discovered that when
comparing magazines,
the Internet and TV,
magazine advertising
was the most powerful
medium in increasing
purchase intent.
TEN: Consumers trust
and believe magazine
advertising more than
advertising in other
media.
“ When it comes to advertising,
there is no comparison
between an advert
publication and a content
magazine ”
There is no other magazine
which captivates such a diverse
group of men across the world
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