VGL Public Sector Quarterly Magazine VGL Public Sector Magazine #1 | Page 18

P U B L I C S E C T O R M A G A Z I N E f r o m V O L K S WA G E N G R O U P L E A S I N G Marketing Update A new marketing executive joins the team Tom Sloan has been appointed as the new marketing executive at Volkswagen Up! Group Leasing. Having recently qualified in Marketing at Nottingham Trent University, he brings with him some new and creative ideas that will undoubtedly enhance our external and internal communications strategy. He will be It’s the only way. Like everyone in the team he is “ committed to making sure all of our correctly can, not only secure new Move up! High up! Groove up! Rock up! customers get the most out of their customers, but can strengthen our What goes up must come down. With the Volkswagen customer loyalty. I look forward Up! tax bills will come down along with fleet costs focusing on the public sector market and one of his first initiatives is Marketing is an important activity this magazine. in all businesses and if carried out fleets and he feels that marketing is the platform to both inform our customers and get information back from our to working with you all and hope customers, so that we can continue to that you benefit from our improve our products and services. marketing campaigns. “ Call 0870 333 2229 Visit makingleasingsimple.co.uk/public-sector 18 You may have recently seen our Volkswagen Up! With a range of yoyo’s demonstrating the ups and downs of the five vehicles in the range. Take up! and fuel bills, and with the help of the Volkswagen BlueMotion technology. To find out more - Call up! Call 0870 333 2229 or email us at [email protected]