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Specific characteristics of the FORMAT 045 project are attention to quality, craftsmanship, “beautiful and well made”, exclusivity and taste with high cultural content aimed at a national and in- ternational networks. FORMAT 045 works in promoting to foreign buyers, organizing B2B and B2C meetings and visits for tourists and operators from different sectors who, thanks to significant deals with the best Tour Operators in the city, arrive in Verona to buy real, Made in Italy products. FORMAT 045 focuses on everything within the web economy: from the site, to e-commerce, from social networks, to press re- views, from online promotion to the sale of individual products on its own e-commerce platform. The staff dedicated exclusively to these operations ensure great potential for commercial return in terms of advertising for all participating companies. INTERNATIONAL CENTRE FOR CULTURE, PROMOTION AND THE SALE OF THE “BEAUTIFUL AND WELL MADE” IDEA, ACHIEVED BY MADE IN ITALY COMPANIES TIED TO THE TERRITORY The FORMAT 045 project is an exclusive brand of the cultural-creative company VERONA VALE SRL founded in 2018 with headquarters in Verona. FORMAT 045 is, first and foremost, an innovative space of superlative communication and international dissemination, where clothing, fo- otwear, multi-brand fashion accessories, design and lifestyle sugge- stions, along with cultural and tourist initiatives of excellence, highlight a philosophy and all-Italian way of life to visitors. OPPORTUNITIES AND SERVICES FOR COMPANIES As part of its FORMAT 045 project, VERONA VALE SRL used its spaces in the elegant and historic “Ex Macello” building situated alongside the Adige in the historic “Filippini Quarter” of Verona offering various services and facilities to companies in the diffe- rent sectors such as: - renting spaces and organising events, fashion shows, meetin- gs and gatherings in well-equipped rooms, exhibitions, trend seminars, and individual training sessions; - renting spaces of different sizes used as temporary showro- oms with ‘coffee corners’ and relaxation areas for the presen- tation of samples, sales force meetings, and meeting with buyers; - organisation of incoming foreign operators (B2B meetings); - organisation of Private sales for tourist groups organised throu- gh deals with Tours Operators (B2C meetings); - providing professional staff to support reception, interpreting, and commercial translations - exclusive use of its own web platform with product focus - companies, online sales opportunities - (B2Ecommerce mee- tings); - creation of networks with educational institutions, academies and universities, and from the creative and artistic world, and economic and political institutions. Via Macello, 25 37121 Verona Tel. +39 045 49 51 401 [email protected] www.veronavale.it