MAGNA VERONA, VALE,
VALEAS PER SECULA SEMPER
ET CELEBRENT GENTES NOMEN IN ORBE TUUM
Sii felice o grande Verona,
abbi prosperità per tutti i secoli sempre
e celebrino i popoli il tuo nome in tutto il mondo
Verona, be happy or be great,
may prosperity be long-lasting
And may the people celebrate your name
all over the world
THE CULTURE OF BEAUTY IS BORN OF PASSION
FOR A UNIQUE TERRITORY
VERONA VALE cultural-creative enterprise was founded in Verona in 2018
inspired by some entrepreneurs in the clothing, fashion accessories and
design sectors.
Entrepreneurs from the multi-annual Fashion Consortium experience,
a group consisting of clothing production companies based in Veneto
(www.veronamoda.it)
These companies have created a new corporate set-up in order to make
the “Verona Product” ever more recognisable and usable, not only in the
fashion sector but also in culture, cultural tourism, design, living, well-
being and of the authentic “Made in Italy” lifestyle... Sectors in which our
city is a triumph!
The specifically-designed VERONA VALE logo embodies the whole philo-
sophy of the company. In fact, in the famous reproduction of the Carolin-
gian period design known as Ratherian Iconography, the bishop Ratherius
- who commissioned it as he was leaving the city – was aimed at presen-
ting a poignant, classic quote full of love and gratitude: “Verona, be happy
or be great... And may the people celebrate your name all over the world!
“We felt that this wish, which comes from so long ago, remains topical and
auspicious even today. We have a cultural-creative enterprise like VERONA
VALE, which is working to display just how much “Verona is worth it” and
how many values from within its very walls extend across the world far
beyond its original borders.
Today, Verona is among the key Italian tourist cities, but the city is more
than “Juliet’s balcony”... Verona is a museum disguised as a city! It is full
to the brim of infinite art sites which are full of history and “stories” all to
be told. But that’s not all; it is a logistics hub of extraordinary importance,
home to many leading companies across different sectors, the gateway to
the whole of Europe and a major attraction for investments throughout
Northern/Eastern Italy.
VERONA VALE is looking to attract economic operators and curious touri-
sts with a well-developed, all-encompassing offering, with the experience
of a true “smart city” made up of unprecedented and detailed itineraries,
innovative services to companies, and artisan and industrial products that
Via Macello, 25
37121 Verona
Tel. +39 045 49 51 401
[email protected]
www.veronavale.it
together combine to represent the philosophy of “beautiful
and well-made” which is so deeply rooted in our territory.
VERONA VALE’s main goal is the promotion, manage-
ment and coordination of activities for hosting promo-
tional, cultural, exhibition, training and tourism events in
order to promote Veronese companies operating across
the various production sectors; the operational manage-
ment of social events and the use of innovative services in
the tourism and cultural fields; the design, administrative
management and coordination of projects aimed at the
development of the territory that provide for the presence
of business groupings, districts, supply chains or networks.
The supply of services, even in the advanced sector, is ai-
med at promoting the growth of local companies, through
promotional activities which encourage research and de-
velopment, production innovation and marketing of their
products in Italy and abroad.