VERMONT MAGAZINE Winter 2022 | Page 24

Comfort and Privacy

Dr Mary Cleary Lewis Psychoanalyst

Specializing in the effects of anxiety and depression on family , spousal and other social relationships .
Office location : 229 Western Avenue Brattleboro , Vermont 05301
Email : DrMaryClearyLewis @ gmail . com
Phone : ( 802 ) 236-3389

Comfort and Privacy

aesthetic way . He knew what it took to build an occupied space that would be situated in a highly-trafficked location , and he also knew how to build a product that would comply with all of the existing state and federal regulations .”
According to Dodson , the design and development process for the original Mamava pod prototype was thorough and exacting . Mayer and Dodson held multiple focus groups with mothers and used their feedback to create a comforting and intuitive lactation space that provided a relaxed environment for its users . “ We also had to create a product that was appealing for buyers and could be efficiently packaged and delivered ,” says Dodson . “ Additionally , it had to be compliant with state and federal regulations . Every state is different . California , for example , has specific seismic structural safety requirements for earthquakes .”
Dodson adds that it was critically important to also understand the cultural impact of their products . “ When we were designing the pods , we knew that they were going to be in public spaces . We wanted to design something that would clearly communicate the message of our brand in a way that would conspicuously elevate public perception in regards to breastfeeding and lactation .”
After working to develop the prototype for several years , trademarking the Mamava name and beginning the process for trademarking the shape of the pods , Mayer and Dodson completed a fully-fledged pod prototype . After its completion , the pod was then installed at Burlington International Airport on September 2 , 2013 . “ We had to fund the research and development of the first pod unit ourselves ,” says Dodson . “ We got some help from our friends and family , as well . It was a significant commitment . We had to decide that we had enough confidence to go part-time at our main jobs and focus on growing the business .”
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