VERMONT MAGAZINE Winter 2021 | Page 8

SIMPLE ELEGANCE WITH

INCOMPARABLE PERFORMANCE
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Eliza adds that the cultural and aesthetic influence of Nordic ski culture also helped to define the Skida brand from its inception . “ Our Nordic hats are our original flagship products . They pay homage to the Nordic ski culture . The word ‘ Skida ’ comes from the Swedish word for ‘ Ski ’ – as in ‘ to go for a ski .’ Over the years , Skida ’ s product range has expanded past the original ‘ Nordic ’ hats to include a variety of products , including neck-warmers , beanies , cashmere cowls and shawls , and more . Many of our products are designed for different activities . Our ‘ Alpine ’ product line is meant for colder pursuits . They have a fleece lining on the inside that keeps you nice and cozy while still offering breathability . The Nordic line has the same outer layer , but it doesn ’ t have an inner fleece lining . The Nordic line is great for Nordic skiing , hiking , and other active pursuits . They ’ re the perfect way to stay warm and dry while you ’ re working up a sweat on the snowy slopes .”
After Corinne received her degree from Middlebury College in 2013 , she headed north to Burlington , where she rented office space on Pine Street for two years before relocating to Skida ’ s current location on Kilburn Street . After planting firm roots in the Burlington business community , Skida continued to broaden its presence in the winter sportswear market in the years that followed . With products currently available for sale in over 300 retail stores all around the country , Skida has now become one of Vermont ’ s most successful brands . Eliza believes the secret to the company ’ s sustained success lies in its adherence to small business values . “ I don ’ t think I ’ ve ever used the word ‘ corporate ’ when talking about Skida ’ s work culture . We ’ ve got a growing team , but it always feels like everyone has autonomy . Everyone has a voice . Everyone ’ s opinion is equally weighted . The workspace is really bright , inviting , and colorful . We also have a few dogs that our employees bring in who love to hang out around our office building . Those kinds of things really help people feel at home when they ’ re at work here . It all goes back to Skida ’ s philosophy of holistic integrity . Our fulfillment and our offices are in the same space , so you see everything that ’ s happening . Our team is incredibly well-connected and tuned in . Everyone cares for each other , respects each other , and looks out for each other . It might sound cheesy , but we really feel like a family here . It ’ s a special place to work .”
Skida ’ s community-minded business practices are further manifested in their
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