Vermont : A Love Story
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“ When I worked with Barbara and Ed Morrow ( the then-owners of Northshire Bookstore in Manchester , Vermont ) they each had very distinct ideas , they were not mutually compatible . So it was a matter of trying to thread the needle between what each of them wanted . To narrow what they wanted , I showed them posters I had designed . I said , ‘ Tell me bluntly , what you like and what you don ’ t .’ When we got through looking at the posters , I reflected to them , ‘ Everything you disliked is what you told me you wanted .’ They responded , ‘ Oh , no , that ’ s true .’ We worked together for months . They had different ideas about what the bookstore should be , how it should grow and all of that came out in discussion . Finally , we settled on the little guy , and it was based on an English countryside look . And ended up being more about conveying adventure and not just books .”
Over the years , Laughing Bear brought another plus to the state : As more and more work came to him from out of state , he brought work to Vermont printers . Printers here in Vermont were excellent ( and often less expensive than big city printers ), and Mason could easily oversee the printing process ( which he always does ), so everyone benefitted .
24 VERMONT MAGAZINE