Not long after I moved to Vermont , I began to realize what being in Vermont meant .
Not just cows and quiet , syrup and lots of trees , but an embrace of community . And accessibility . I could ask a neighbor for a jump start on my snow-covered car . I could call the Governor and ask for advice . I had a cocoon of help and support and kindness .
As we considered this series - about people who thrive , grow and succeed in Vermont - we knew the stories are not just about business or money , but a love story . The interweaving of a person with an idea , a mission , and how Vermont plays such a vital role in the process .
Years ago , new to Vermont , I noticed a sign ,“ Laughing Bear Associates .” Intrigued , I climbed the slanted , narrow wooden steps in downtown Montpelier , and met one of the most creative and kind people I have ever known : A graphic designer and extraordinary creative problem solver , Mason Singer .
— Margot Zalkind Mayor
Made in Vermont . We think quality , simplicity , flannel shirts , cows , maple syrup , good people . Salt of the earth , down to home , of the land . Whether it is the food , the ice cream , snowshoes , clothing , or even rowing machines , the words Made in Vermont give us trust : it will be good and honest .
Mason Singer visually portrays what Vermont is and was . Never cute or rustic or “ local-looking ,” but always embodying Vermont and its charm and strength . Few graphic designers have captured an entity better than Mason . He has been creating communication for businesses and organizations for more than 40 years . His work has been an intrinsic part of the fabric of Vermont , his fingerprint everywhere in the state and beyond .
Mason has a visual voice of “ what Vermont is ,” in his work . When you see a piece he has designed , you just know that this organization was IN Vermont or OF Vermont . It ’ s like he is the poet laureate for the state , only visually . Vermont ’ s “ Designer Laureate .”
VTMAG . COM SUMMER 2022 19