VERMONT MAGAZINE Summer 2021 | Page 73

that they operate their business , and the way that they have built connections with the surrounding community . “ It ’ s important to understand that when you take on ownership of a property , such as the one here at Rockwell ’ s Retreat , it carries a lot of significance in the hearts and minds of the local townspeople ,” notes Kevin Harter . “ We want them to feel like they are welcome , and we want our guests to feel like they are welcome here , as well . The better connected we are with our local community , the more authentic and powerful of an experience we can provide for our guests . The breakfasts that I cook in the morning are made with eggs I purchase down the road from a local farm . The ice cream in our freezer is from The Chocolate Barn , which is a beloved Shaftsbury , Vermont-based business . Local businesses really support each other in incredible ways here in Vermont , and we ’ ve been fortunate enough to make some strong and lasting connections , both with local residents and with local business owners .”
Sue Harter adds that the most important thing that she has learned over the course of her and Kevin ’ s new hospitality venture is the value of empathy and customer connection . “ My favorite thing about
running a business like this is that I get to help people relax , unwind , and detach from the stresses of modern life . I had a life-changing experience the first time I came to Southern Vermont , and I want all of our guests to experience that same kind of peace and relaxation . That ’ s why all of the small decisions that we make as innkeepers really add up on a daily basis . We don ’ t charge guests for our ice cream . We don ’ t want them to have to worry about that ! We encourage people to enjoy themselves and leave all of their cares behind . I take personal pride in every smile I see on the face of every guest who walks out of our doors . We want to create memories that are every bit as unforgettable as Norman Rockwell ’ s art , and every bit as long-lasting as the impact that he left on the Southern Vermont community .”
Sue and Kevin Harter with Louie , Jiminy , and Charlie
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