VERMONT MAGAZINE Summer 2021 | Page 20

WILL MOSES

SPIRIT OF ‘ 76
1000 Piece Puzzle $ 18.50
One of the first C . R . A . S . H . -Bs , with Judy Geer competing , far left .
NEWBURYPORT
GIRLS NIGHT OUT
1000 Piece Jigsaw Puzzle $ 18.50
“ Art to warm your heart and home ” MT . NEBO GALLERY
60 Grandma Moses Rd . P . O . Box 94 , Eagle Bridge , NY 12057 1-800-328-6326
Poster $ 34
FREE color catalog is available featuring Will Moses limited edition Folk Art Prints , Books , Puzzles , Cards & More !
VISA MASTERCARD AMERICAN EXPRESS PROMPT DELIVERY SATISFACTION GUARANTEED
Visit us on the web at www . willmoses . com or visit the Will Moses Dealer near you .
Bennington Museum , Bennington , VT . Framing Format , St . Johnsbury , VT . Vermont Artisan Designs , Brattleboro , VT .
The Company Grew and Grew …
Early on , rowers Bari Lane and Judy Geer joined the brothers in the business . Bari married Pete , and Judy married Dick . Bari handled customer service , sales , accounting , and HR . She organized the business and handled shipping .
Judy initially handled programming . She now works on marketing and communications . ( Judy is , herself , a former National Team and Olympic rower . She coached at Dartmouth and also has a Master ’ s Degree in Engineering .)
Now celebrating their 45th anniversary , Concept2 moved into a sprawling building years ago , having outgrown the original barn . They now employ more than 100 people , some of them have been with them for more than 25 years .
Indoor Rowing Events
Because so many rowers and fitness buffs were training with intensity , indoor competitions began .
It all started in Boston .
Initially , C . R . A . S . H . -Bs ( the “ Charles River All-Star Has-Beens ”) were a group of 1976-1980 U . S . Olympic and World Team
athletes who rowed on the Charles River in Boston . To break up the monotony of winter training , they created an indoor rowing regatta of about twenty rowers in Harvard ’ s boathouse . Within a few years , C . R . A . S . H . -B grew into the annual International World Indoor Rowing Championships . About 2,000 + come from all over the world to compete in the event each year in Boston , all on Concept2 equipment . Similar events now take place all over the world .
Competing can be terrifying and intense and exhilarating all at the same time . Every muscle is on fire , begging you to stop , your lungs burning . The Concept2 owners know this intensity first hand – and they bring that knowledge to their company , their product development , and to all their interactions .
The Vermont Ethos
From the start , Concept2 believed in supporting their community , in helping their neighbors . There is a kindness and generosity to the Concept2 team , with their calloused hands and very warm hearts . “ It is important to us to be an integral part of our community ,” Judy shares . “ Many of our employees volunteer as coaches- soccer , running , cross country skiing , basketball , track .... and yes , rowing . We help with the local United Way ’ s annual firewood project - cutting and splitting
18 VERMONT MAGAZINE