VERMONT Magazine Holiday 2022 | Page 40

VERMONT VOICES : LARRY MESTEL
We ’ ve had our hand in helping develop and grow young artists , but our real specialty — and what I think we do better than anyone else — is reinvent , remarket , and help reintroduce these icons and legends to a new youth culture .
Sherman : In 2019 , Goldman Sachs named you one of the “ 100 Most Intriguing Entrepreneurs .” What does getting that kind of acknowledgment mean to you — especially considering that you started off as a business major at UMass Amherst ?
Mestel : I was flattered ! Goldman Sachs is probably the most prestigious financial institution in the world . To be recognized by them is very flattering , and I think it ’ s meaningful to our team . We have 80 people , but I ’ m just one small cog in our overall wheel . I rely on our team , and our team is fantastic . They make me look good . That honor is really
an honor for my entire team and our company .
Sherman : Looking towards the future , what ’ s next for Primary Wave ?
Mestel : We have some big things that we ’ re going to be announcing . We have an insatiable appetite to grow , but grow with our artists . We ’ re always looking for the best music possible . Having been at labels where it ’ s hard to find , sign , and develop new talent and make that profitable and successful , I find that it ’ s a lot easier to say , “ I ’ m going to buy Bob Marley , and I ’ m going to try to make it more interesting . We ’ re going to try to grow its value .” Some people might look at that and say , “ Oh , my God ! That must be hard ,” but that ’ s a lot easier than signing a new , undiscovered talent .
“ Our real specialty — and what I think we do better than anyone else — is reinvent , remarket , and help reintroduce these icons and legends to a new youth culture .”

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