INTERVIEW BY JOSHUA SHERMAN , MD . PHOTOGRAPHY COURTESY
LAURA WALKER
WITH Larry Mestel
VT VOICES
STORY BY BENJAMIN LERNER PHOTOGRAPHY COURTESY LARRY MESTEL
Larry Mestel is an entrepreneur , a music business executive , and the founder and CEO of Primary Wave Music , an incredibly successful independent music publishing , production , and artist management company . Primary Wave ’ s vast music publishing catalog features over 700 Top Ten hits and over 300 chart-topping # 1 records . Highlights include best-selling singles by legendary artists like Prince , Stevie Nicks , Sun Records , James Brown , Bob Marley , Whitney Houston , and many more . Their Artist Management division has represented numerous world-renowned musicians , including Melissa Etheridge , CeeLo Green , and Eric Benét , among others . Primary Wave also provides specialized marketing services for both established and developing musical artists . By doing so , they help to introduce the artists ’ music to new fans , increase sales , and elevate their cultural impact .
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