VERMONT MAGAZINE Fall 2021 | Page 8

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Cole & Son House of Hackney Sanderson
Interior Design & Project Management
12 N . Main Street
Historic Downtown Danby Vermont ElysiumVermont . com Facebook & Instagram Elysium Vermont

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The story behind The Vermont Country store begins in North Calais , Vermont in 1897 , where Vrest Orton ’ s father Gardner Lyman Orton opened a general store with his father-in-law during the same year that Vrest was born . Although Vrest thoroughly enjoyed spending his earliest years in his father ’ s shop , he was nevertheless drawn away from the picturesque mountains of Vermont by a deep yearning for intellectual fulfillment – and an equally profound sense of duty to his country .
After Vrest returned from serving in the U . S . Military in France during World War I , he enrolled at Harvard in 1923 . He then relocated to New York City in 1925 . While there , Vrest wholeheartedly immersed himself in his work in the publishing industry . He forged strong professional connections through his work at prestigious magazines such as American Mercury , Saturday Review of Literature , and Life . Over the course of his career in the magazine business , Vrest built a reputation for himself as a distinguished arbiter of typographical and literary knowledge . In 1929 , Vrest embarked on his first self-started entrepreneurial journey when he founded The Colophon , a thoughtful and discriminating niche literary magazine that catered to the tastes of a distinguished cadre of international book collectors . Vrest then returned to Vermont , where he settled in the idyllic village of Weston . After re-establishing himself in the Green Mountain State , he continued his work in the literary sphere by opening a publishing company called The Countryman Press in 1936 . That same year , he married his wife , Mildred Wilcox , who preferred to be addressed by her middle name , “ Ellen .”
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During World War II , Vrest left the Green Mountain State once again to work as a publicist for the Pentagon . It was there that the initial seeds for the idea that would eventually become The Vermont Country Store began to sprout in his mind . Although the trajectory of his career had taken him far away from his original roots as the son of a second-generation Vermont storekeeper , deep-seated pangs of nostalgia began to reverberate in the depths of his subconscious . He then made the decision to create a catalog and store inspired by his father ’ s general store in North Calais , Vermont . By doing so , Vrest was able to build on his lifelong passion for publishing and literature while still carrying on the family tradition .
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