I said we were just about to close , and asked , “ How can I help you ?’ She said weeping , ‘ My dad passed away . He ’ s been wearing Vermont Flannels for the past 10 years , and we want to get him some new flannels to be buried in .’ So , she drove down from Burlington , and we took care of her , and she was incredibly happy ,” said Mark .
It ’ s this intersection between the product , the company , and what the word “ Vermont ” represents that has helped Vermont Flannel grow , thrive , and nurture a dedicated worldwide customer base . “ Vermont has become a worldwide brand itself , representing quality and a way of life ,” he said . “ Vermont Flannel has also been promoting this for close to 30 years . Vermont and flannel go together like bread and butter .”
Go into a Vermont Flannel store and customers aren ’ t just talking about the products , they talk about Vermont . “ Our customers appreciate Vermont ,” said Mark . “ They come to our website or visit our stores and they talk about how much they love this state . We get so much positive reinforcement from our
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