Venture Care's 360 degree digital marketing for Education Industry 1.Venture Care’s 360360 Digital marketing for educ | Page 2

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. digital marketing for education industry Tactics Search Engine Optimization (SEO) The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives. Content Marketing The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers. Inbound Marketing Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content. Social Media Marketing The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. Pay-Per-Click (PPC) A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords. Affiliate Marketing A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website. Email Marketing Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website. Online PR Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space. What’s the Difference Between Digital Marketing and Inbound Marketing? On the surface, the two seem similar: Both occur primarily online, and both focus on creating digital content for people to consume. So what’s the difference? www.venture-care.com [email protected] 020-65 3636 33