If anyone knows anything about Facebook, they know that is insane, that is crazy and I teach how to do this. I teach one on one on skype to people all over the world and they pay a chunk of money for it because the value is there and there is a money back guarantee and we have never had to give a refund. When I was updating my course I thought, ”how can I make this more valuable, what I have I learned from our experience on Drum Talk TV?”
Here’s the simple equation:
Quality page run w/ strategies in place = more followers
More Followers = more people who know what you do
More People who know what you do = larger warm market
Larger warm market = more prospects to close
More prospects to close = more customers and clients
More customers and clients = $$$$$$$$$$$$$$$$$$$
There is no fault in this plan. None.
VIAM:
What is the most important thing, or important things for us to know about marketing our art?
DAN:
One of the things is to show people how to design their perfect client. Yes, artists have clients. For you artists out there who don’t really want to do business or understand business, a customer is someone who buys from you. A client is someone who repeatedly buys from you or uses your service or commissions you work or hires you repeatedly. If you are doing it right you have customers AND clients. So in doing that I realized, oh my gosh, I have not gone after my perfect client. I’ve gone after, who, in my moment of the “save of the world mentality,” because I am passionate about what I do, I am sensitive to people’s needs and I see that people need this. None of that matters if they don’t know they need it or don’t want it.
I was trying to sell my course, my knowledge, and my teachings to help people get results that just weren’t interested and didn’t know any better. So I sat down and designed my perfect client and that same class that I was offering for $57 that was priced at $97 was then charging $497 and getting it four times a week. The difference between the two classes is a couple things: 1. I didn’t just say I was going to charge 5 times more. The course to begin with was worth $300 or $400 but I was offering it for $97 because A: I know most of the artists in town don’t have money to spend, and we’ll get to that in a minute as well. And B: is because it was an introductory version and price.
VIAM:
What is a perfect client?
DAN:
Quite frankly the people I was going after didn’t know me from Drum Talk TV, my credentials meant almost nothing. If I’m graded doing this on Earth and land on Mars and try to pitch it to people there I have no track record. It was an introductory price but when I upgraded and started charging more and doing it one on one I was able to be specific to my clients’ goals.
It works more like a consultancy this way as well. In a class room full of ten people, there’s a certain amount of generality in teaching. You know, I might have someone in here who does fashion design, a few musicians, someone that does makeup, someone that does videos for weddings, and maybe someone who owns a shoe store and a convenience store. The same things apply to any industry or market. It can work for ANYONE. So in a classroom full of people, I have to be somewhat general, but all the teachings are there. When I do this one on one I can go into specifics for that person’s goals.
So there is a goals exercise in the beginning. And then I help them design the perfect clients, and then show them where to find them. I teach marketing, promoting – and they are different – I teach branding and what that is and how to use it to stand out and really be noticed, which is a challenge with so many people using the same tools. So learn to use them better!